In NewsWatch TV Review by Avanca CMO Attributes The Success Of Their Campaign To Company!

Looking at the testimonials page of the NewsWatch TV site, you can see a selection of video interviews with representatives from a few of the clients that the company have helped with promoting and marketing products and services. Avanca is an award-winning creator of mobile lifestyle accessories who have worked with NewsWatch TV in the past to help market Ockel, Avanca’s sister company. This arm of Avanca had plans to produce a line of pocket-sized PCs, that offered the power and capabilities of a desktop computer in a handheld device. They were using the crowdfunding site Indiegogo and required NewsWatch TV’s expertise to attract attention to it.

Nathalie Van Wijkvliet, the CMO of Avanca was interviewed by NewsWatch TV’s Andrew Tropeano. Tropeano asked if Ms Van Wijkvliet felt Avanca had had a good experience working with NewsWatch, to which she replied that they have and in actual fact, it is the second time they have worked with them. The first time they worked with NewsWatch, Ockel and Avanca exceeded their goal for that particular project by 2939% and the company have gone on record to say that they attribute the hard work and know-how that NewsWatch brought to the campaign was the main reason for its success.

Therefore, another glowing review for the company from another satisfied client.

About NewsWatch

NewsWatch is a long-running, morning news show that focuses on all that is new and cutting-edge in the world of technology. It began in 1990 and in recent months actually celebrated its 1,0000th episode. The format includes a variety of different editorial and paid-for features covering a wide variety of topics from legal issues to charities, celebrities, auto-mobiles, entertainment, public policy issues, brand new product launches and introductions, travel, finance and medical breakthroughs.

Over the years a variety of celebrities and big names in the world of entertainment, around 650 and counting have appeared on NewsWatch to discuss topical issues and charitable or humanitarian causes they support. Stars such as Will Smith, Colin Firth, Dwayne ‘The Rock’ Johnson, Vin Diesel and Mila Kunis are among those who have popped into NewsWatch.

The show airs on the AMC and ION Network in the USA and can be seen in the majority of markets across the country and has reached over 96 million households. Based in Washington, DC, the NewsWatch team staff offer literally decades of broadcast experience, and this is why companies such as Audi, Sony, Siemens and Intel have worked with them over the years.

Gooee and Their New IoT Lighting

Gooee is the leading creator of the first full-stack operating platform in the world to connect lighting manufacturers to the coveted Internet of Things (IoT). The firm focuses on designing, engineering, and supplying software, data management components and hardware throughout the LED lighting value chain.

Gooee boasts of an expertly trained and qualified team of LED, semiconductor, and technology veterans with an extensive experience in the lighting sector. Gooee is committed to providing Wireless Interface Modules (WIM), sensing ASICs, real-time control, data and API management platform to operate smart metering and lighting products.

Gooee was awarded by Lux as among the hottest lighting firms of 2015, and at Light+Building 2016, the company received a Design Plus award. Due to its excellent reputation in IoT, Gooee engages itself with more than 60 lighting control companies, building management systems, and lighting manufacturers to incorporate Internet of Things services into the products they offer in the markets.

The Gooee IoT Ecosystem features a robust Enterprise Gateway, IoT Portal, IoT sensor and Wireless Interface Module (WIM).

The Gooee technology provides a wholly scalable IoT platform, which works by placing the two sensors on each luminaire, thereby leading to the creation of a wireless ecosystem or an interconnected series of endpoints.

Utilizing this system opens up new business models to aid in maximizing IoT revenue generation, thereby enabling intelligent lighting control for each single luminaire optimization, predictive maintenance for minimizing downtime, lighting analytics to automate communication of intelligent insights, management of energy in real time consumption, and further substantially reduce costs through efficiencies.